Without the right tools, targeting the right people with your marketing message can be a daunting task. You put a lot of time and effort into crafting your marketing messages, but most of them never reach the right people. Even if they do, it’s likely that they’re not interested in what you have to say. You could end up wasting valuable time and money on ads that no one sees or responds to. Email marketing allows you to laser target your audience with precision accuracy and send them highly relevant messages that they’re guaranteed to love. Email marketing is the answer to a lot of businesses. Our team was able to reach an opening rate 24-52% for our clients’ campaigns and in this article we’ll explain you why this tool is so important for any business.
You build relationships
Email marketing can be a great way to stay connected with your clients. By sending out regular email updates, you can keep them up to date on what’s going on with your business and build strong customer relationships. Email Marketing can also be an effective way to promote new products and services, special offers, and events. By keeping your clients informed and engaged, you can encourage them to do business with you again and again. So if you’re looking for a way to stay connected with your clients, email marketing may be the perfect solution.
Cost efficiency
One of the biggest advantages of email marketing is that it’s less expensive than advertising. When you advertise in newspapers or on “paid per click”, TV or radio, you have to pay for each ad that runs. With email marketing, you can reach thousands of people with just one email blast – and it won’t cost you nearly as much as placing an ad would.
Track campaign and stay connected with potential clients
There are several reasons why email marketing is a better solution than advertising. First, with email marketing, you can track much better your results. This allows you to see how many and how often people opened your email, clicked on the links, and made a purchase.
One of the most important things – you can reconnect with these people again and again without paying per click. This information can help you fine-tune your campaigns so that they are more effective.
With advertising, on the other hand, it can be difficult to track your results and know if your campaigns are working. Most likely you will be able just to see the impressions, clicks, and purchases. If people clicked but not purchased you can’t send them a personal message again. You will start your ad campaign from the scratch again.
You control the timing and frequency of your campaign
Additionally, with email marketing, you have more control over the message that you’re sending out. When you place an ad, you’re at the mercy of the media outlet – they decide which companies will be advertised before and after you (you can end up with wrong companies- “neighbors” or just competitors next to your ad), what time of day it will air, etc. With email marketing, however, you get to choose when your message goes out and who it goes to.
You control the timing and frequency of your campaign
Additionally, with email marketing, you have more control over the message that you’re sending out. When you place an ad, you’re at the mercy of the media outlet – they decide which companies will be advertised before and after you (you can end up with wrong companies- “neighbors” or just competitors next to your ad), what time of day it will air, etc. With email marketing, however, you get to choose when your message goes out and who it goes to.
Amount of messages, links, and images in 1 email
IYou can also include different messages, links, images, and calls to action in the same email– something that’s not possible with most traditional forms of advertising including social media. It allows you as well test different messages, show different product and services, connects to different resources (website, LinkedIn, social media profiles).
You can segment your audience
One of the keys to success with email marketing is segmentation – dividing your email list into smaller groups so that you can send more targeted, personalized messages that will resonate with each group. There are a number of different ways that you can segment your email marketing audience. Here are a few of the most common: age, gender, buying power, location, job title, purchase history, engagement level.
CONCLUSION:
As a business owner, you want to find the most effective way to reach your target audience and grow your company. Email marketing is a great solution because it’s less expensive than traditional advertising methods, allows you to track your results in a better way so that you can fine-tune your campaigns, and gives you more control over the amount of messages that you send out. Give email marketing a try for your next campaign -you may be surprised at the results!
Our agency can easily create targeted lists of recipients based on your industry niche, title (CEOs, VP etc.), buying power, state.
Based on our research we can easily create and send customized messages that will resonate with each individual recipient.
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